My name is Sabrina Nizzi and I am an experiential ethnographer. I discover, capture and share the experience of authentic connection. My consultancy is called Hear Say. Experiential ethnography is a tool used to assist in creative development and research. Its primary purpose is to identify what matters most to a specific group and why. This learning helps to develop communication that is more impactful and meaningful.
What is authentic connection and why is it important?
Authentic connection means different things to different people. In general terms it is the sharing of real emotion, values and experiences by real people in the context of real life. These insights can help us gain a richer understanding of who we are and why we may behave in certain ways.
Relying on Hear Say to emotionally connect to those groups who matter most can be the distinguishing difference between an encounter, a transaction or a real relationship with your customers, clients, partners, donors and employees.
